History
Primus wafer paper
A 100 year
old legacy
Over 100 years Primus is producing wafer paper.
Ever since Primus was established back in 1916, we have produced wafer paper based on Dutch potatoes.
1916
Factory
founded
Primus was founded in 1916 on the banks of the river Zaan in the original “Food Valley” of the Netherlands.
1935
Merger with De Vrede
In 1935, there was a merger between Primus Ouwel and De Vrede to strengthen their market position.
1997
OVERTAKING ZAANO
Primus overtook its Dutch rival Zaano Ouwelfabrieken in 1997.
2016
PRIMUS turns
100 YEARS old!
How unique is it that, after 100 years of wafer production, we are still succesfull with our classical product. And even more special, is that its value proposition is so much in line with the requirements of the market? We celebrated 100 years Primus by looking ahead instead of looking back. Primus goes Prime, the next generation wafer paper!
2017
New logo
and website
Primus goes Prime, next generation wafer paper
2018
New business model
Primus to launch www.primus.direct as online business model for the Benelux region
2021
New leadership
Primus to update its leadership with the installation of Wouter Smits as new "ouwelbaas"
2024
NHN Business Awards
Primus to win the regional business award of North Holland as most successfull, sustainable and innovative company
2025
BRC score
BRC score improved to A+ level
2025
Yummy Super Sour launch
Primus to launch Yummy Super Sour at the ISM in Koln