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Management

Factory worker checking printed wafer paper sheets

Working hard to

give you the
very best

Primus is a private, family owned company. 

With sustainability as our business driver, we enable customers to share their brands so that consumers can relate with the food they eat. 

The team

Wouter Smits

Managing Director

Wouter Smits

W.W. Smits (MSc) graduated in Food Management at Wageningen University in the Netherlands. Wouter wrote his thesis on potato snacks at Lays (PepsiCo International) and joined DSM Food Specialties afterwards where he worked for 10 years in various operational and commercial management functions. During that time Wouter has been expatriated twice, both to China as well as to the USA. In August 2016 Wouter decided to join Primus Ouwelfabriek B.V. as Commercial Director. Wouter is father of three sons and currently lives with his family in Baarn, the Netherlands.


Isabelle Buitenom

HR Manager

Isabelle Buitenom

I.C. Buitenom (Isabelle) is an experienced HR Manager at strategic, tactical, and operational level. Over the past 20 years she has fully mastered the HRM profession at both national and international level. With her experience we can build together a solid foundation for now and the future of Primus Wafer Paper. Since March 2020 16th she has been working at Primus Wafer Paper B.V. and lives with her family in Grootebroek.


Marcel Steenbrink

Financial Director

Marcel Steenbrink

M.F.H. Steenbrink (MBA) graduated from his Executive MBA at the Institute for Management Development (IMD) in Lausanne, Switzerland. Marcel started his career in auditing at EY for 5 years and worked over 20 years at Inter IKEA Systems, the word-wide franchisor of the IKEA Concept, as a finance manager and later Finance Director, followed by an expatriate period of 3 years to Greece within the Business Unit Distribution of Inter IKEA. In June 2019, Marcel decided to join Primus Wafer Paper B.V. as Financial Director. Marcel is father of two daughters and two sons and currently lives with his family in Hilversum, the Netherlands.


Ruud Overmars

Operations Manager

Ruud Overmars

Ruud Overmars graduated as Aeronautical Engineer and worked as engineer, specialist, project lead and manager in (radio)pharmaceutical and food production companies. In August 2019 Ruud joined Primus Wafer Paper as Operations Manager. Ruud enjoys production environments in which change of daily operations and connected company processes are needed. Ruud currently lives with his wife and two sons in Grootebroek, The Netherlands. In his spare time he likes city trips with his family and riding motorcycles.


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